The brief was to reinvigorate the brand through a cohesive vision to improve the brand's public visibility. Our shared goal was to create a visual design system to showcase the experience and PLAN E's award-winning portfolio of work.

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Nick worked closely with the executive team to understand where the brand wanted to be placed in the market along with the vision of the company. This enabled Nick to conduct a brand audit of the current state to highlight areas to improve and consolidate.

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The outcome of this process was to ensure the brand achieved a consistent, scalable outcome; we utilised a component-based brand system.

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The design system allows for a level of flexibility and usability of the brand through a range of online and printed collateral. The system ensured the team could reuse components to build submissions, project sheets, and project-based work and client deliverables. The outcome was a branding system that was efficient, saved time in delivery and was consistent across all channels.