Modernising a cutting-edge tech company

EasyDNA is an international DNA testing company that specialises in offering reliable, accurate and confidential testing services all over the world.
Wattle St. Marketing
4 Weeks
Branded Experiences
Graphic Design

Wattle St Medical Marketing engaged Artikel Design in the redevelopment of the EasyDNA brand. The goal for this work was to establish a modern visual identity that combined the overarching brand with a range of existing sub-brands within the brand architecture. As a part of this work Nick worked closely with Wattle St. to develop a range of marketing collateral to launch existing products and services under the new visual identity direction.

The second phase of this work includes the redesign of the current EasyDNA website to increase usability across devices and overall visual brand presence. Nick developed a responsive design system which over-hauled the information architecture and user interface to become a visually appealing modern clean aesthetic.

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