Evolving a brand

Our shared goal was to update the visual identity to build consistency and scalability of the Holan Group brand.
Holan Group
12 Weeks
Branded Experiences
Graphic Design

Artikel Design worked closely with the executive team to understand where the brand wanted to be placed in the market, along with the company's vision. This enabled Artikel to conduct a brand audit of the current state to highlight areas to improve and consolidate.

The outcome of this process was to ensure the brand achieved a consistent, scalable outcome; we utilised a component-based brand system. Due to the agile nature of Holan, Artikel implemented a series of 'building blocks' which allowed for a common element to be translated across the various newly formed sub-brands. Each sub-brand featured its own identity while having a conscious link back to the master brand of the Holan Group.

This design system approach allowed for a level of flexibility and usability of the brand through a range of online and printed collateral. The outcome was a branding system that was efficient, saved time in delivery and was consistent across all channels.

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